Dumb Ways to Die

One of my students showed me this video in class. She said her very young son got back from school one day and he was singing something over and over again. He couldn't explain, but she understood the words, so she looked on the internet and found the song. One day later, she was singing the song, too. Today, it was me...

This is the video. It was made by Metro Trains in Melbourne, Victoria, Australia, to promote safety. Who said Australians don't have a sense of humour?

It is an example of learning by example. As you will see, learning by doing is definitely not recommended in this case!

alternate link to video

Are you curious about the campaign? About the criticism and praise? About the results? The video won many awards in 2012, but do you think it improved safety or caused more accidents?

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